Outgrowing your current platform, and every re-platforming quote tells a different story.
The storefront is slick but the warehouse, delivery, and inventory behind it don't keep up.
Analytics, personalization, and AI all promised — none of it wired to decisions.
Online grocery is e-commerce on hard mode: perishable inventory, same-day logistics, and customers who notice every miss. Derek led the technology behind it — storefront, fulfillment, and the data layer connecting them.
One conversation. Plain language. No pressure.
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